Key Market Indicators
Sales of deodorant are predicted to drop to $772 million by 2026, down 0.3% annually from $785 million in 2020. The market increased by 1.6% each year. The UK, Germany, and France took the second, third and fourth positions in this ranking. German exports of deodorant are forecast to rise to 80 million kilograms by 2026, up 1.4% each year from 74 million kilograms in 2021. Since 1996, German supply has grown 2.8% year on year. The UK was in first place in 2021, with Germany second and Italy and Poland in third and fourth place. Imports of deodorant into Germany are set to increase to 38 million kilograms by 2026, up 1.6% annually from 34 million kilograms in 2021. Since 1996, German demand has grown 3.5% each year. The UK was first in 2021, with Germany in third and the US in fourth.
