Key Market Indicators
Advertising revenue in Germany is expected to reach €29 billion by 2026. In 2021, it stood at €26.8 billion, growing at an average rate of 0.9% year-on-year. Since 2013, however, there has been a slight decline in the German market of 0.4% year-on-year. The UK topped the ranking with €26.8 billion, followed by Germany, Spain and France.