Key Market Indicators
Swedish advertising revenue is projected to reach €4.3 billion by 2026. This is a slight decrease of 1.3% annually from 2021's €4.6 billion. Since 2013, the Swedish market has experienced a 4.4% yearly downturn. In 2021, Sweden came in 8th place, with the Netherlands leading the way at €4.6 billion. Germany, Spain, and France were the respective 2nd, 3rd, and 4th highest earners in the ranking.