Key Market Indicators
By 2026, Dutch personal care expenditure is projected to reach €9.3 billion, growing at a rate of 1% per year. Since 2000, demand has risen annually by an average of 1.9%. In 2021, the Netherlands ranked seventh in the European market, behind Poland, which held the top spot with €8.7 billion. Germany, France and Italy followed in second, third and fourth place respectively.