Key Market Indicators
By 2026, Germany's personal care expenditure is forecast to reach €37,220 million. This is up 0.8% annually since 2021, when it stood at €34,920 million. Since 2000, however, demand has decreased by 0.1% each year. In 2021, Germany was the second-largest consumer of personal care products, behind the United Kingdom's €34,920 million. France and Italy followed in third and fourth place respectively.