Key Market Indicators
Swedish personal care expenditure is expected to reach €5.9 billion by 2026. In 2021, it was €5.4 billion, an increase of 1.4% from the previous year. Since 1998, the country's demand has grown at a rate of 0.6% annually. In 2021, Sweden ranked 8th in terms of spending. The Netherlands overtook them, reaching €5.4 billion. Germany, France and Italy placed 2nd, 3rd and 4th respectively in the ranking.