Key Market Indicators
Recreational activities in Italy are forecasted to reach €19.6 billion by 2026, up from €18 billion in 2021. The Italian market has grown by an average of 0.3% year-on-year since 2000. In 2021, Italy was the fifth largest market in Europe, behind France, the United Kingdom, Spain, and Italy itself. Spain overtook Italy's market size of €18 billion for the first time in 2021.