Key Market Indicators
Revenue from Italian soft drinks is expected to reach €5.8 billion by 2026, a year-on-year growth of 0.8% since 2021, when it stood at €5.5 billion. Since 2013, the Italian market has grown by 2.3% per year. In 2021, the country ranked fifth in the world. Spain topped the list with €5.5 billion, followed by Germany, the United Kingdom, and Spain. Consumption of soft drinks in Italy is also on the rise, reaching 37.8 billion liters in 2020 and projected to grow by 0.9% by 2026. Demand has increased by 0.3% each year since then. France, Spain, and the United Kingdom ranked second, third, and fourth in the world in this respect.